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In Part 1 of this project the Scan Station contained a thermal barcode printer. After each scan a ticket would print with an individual barcode to be scanned at the Firing Range and redeemed for paintball gun ammunition. However, this aspect soon became a liability due to the constant maintenance of the thermal paper since each person would scan an average of five to seven products. The printer was disabled during Part 1 and removed for Part 2. I was disappointed for two reasons when I had to remove the printer. First, a receipt ties scanning into the ritual of commerce. Second, the barcodes were being printed on adhesive labels that the visitors could wear after they were redeemed at the Firing Range. This (metaphorically) turned the visitor into a product. For the next showing (Part 3) of this project, I have devised an artifact that will again tie in the ritual of commerce but will not be as cumbersome as a long strand of receipts. For a nominal fee each visitor may purchase a laminated card similar to the ubiquitous shopping cards. One side of the card has a color image of a euphoric facial expressions from the commercials; currently I've chosen four images for four different cards. The back of the card has an individual barcode and instructions on how to navigate through the installation. When the visitor scans the card, their account is activated and each product they scan is credited toward paintball gun ammunition. Empty Products : Read Julie Orlemanski's paper about this show. |
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© KITHUGHES, 2004. /// info@tagging.us |
