PR Watch
Staff
Registered: Aug
2002 Location: Posts: 1318 |
Bhopal
Bloopers
http://www.sfgate.com/cgi-bin/article.cgi?file=/gate/archive/2003/01/09/bhopl.DTL&type=printable "Dow
Chemical and Dow's PR firm, Burson-Marsteller, tried to shut
down some parody sites and ended up bringing themselves a heap
of negative publicity," writes Joyce Slaton. It all began when
the Yes
Men, impersonating Dow, created a site detailing Dow's responsibility in the Bhopal disaster.
When Dow and B-M responded with legal threats, the story "was
covered by tickled journalists from the London Times, The New
York Times and many other sources and organizations, including
Greenpeace. ... The upshot is that thousands upon thousands
more people heard about Bhopal and the shameful conduct of
both Dow and Burson-Marsteller than would have had the stung
corporations not chosen to respond with
threats." SOURCE: San Francisco Chronicle, January 9,
2003
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