That's fair enough. Their dry-as-dust irony and seemingly affectionate mockery of corporate-type tics is a little arcane. Their new online game at toywar.com -- their way of celebrating their pending victory over eToys -- may offer a better tour of their world and what they're all about.
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The humor is often puckish. To gain access to the game, you not only have to be invited, you also have to swear you have nothing to do with Santa Monica-based eToys. Then you must answer various questions designed to test whether you're uptight or not.
"WAR is a hard business," you are warned. "The TOYWAR.board needs to test your performance to make sure you will perform at your best in the most dangerous situations. The following test will expose you to psychological stress in order to determine your mental integrity."
Then it's on to standard questions about whether you've killed anyone, or at least thought about it, "Or have you ever dreamed of being the opposite sex?" or "Did you ever wake up at night and realize you had real sick dreams?" or "Have there been situations where you enjoyed physical pain?" or "Do you think that you are suffering from neurosis, psychosis, severe depression, schizophrenia or any other grave mental illness?"
The idea, of course, is that only a sick, sick person would answer NO to any of these questions -- at least within the context of the joke. Corporate-style screening of who fits and who doesn't is turned on its head.
Inside, don't expect Nintendo. You are represented by a character -- an unsexy icon, to be sure -- but the character doesn't get to do anything. However, you can whirl around a little and see who else is around, and you get a radio to talk to people.
There were, however, various interesting icons to explore [quoted here verbatim], like the one of a big bomb.
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