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Photo: M.Sonnesen
ŪTMark: Art As Action
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by Ben at 9/30/2001 - 5:16
am
The 21st
century has seen a rise in corporate subversion of the
democratic process which, in turn, has forced artists to
boldly address abuses of power and the general lack of public
interest in critical social issues. In this new aesthetic
wrestling ring, rtmark.com is the saturday night slam
master.
This net based art/ activism collective is the
creation of five (un?)official and anonymous members hailing
from the San Francisco Bay Area. The group's spokesperson goes
by the name of Ray Thomas (who recieved both Creative
Capital's 2000 "emerging fields artist" award and a space for
ŪTMark in the 2000 Whitney Biennial -see Editor's note.)
ŪTMark is an honest-to-goodness corporation;
an internet-based brokerage benefitting from a state of
"limited liability" that supports (financially and otherwise)
corporate sabotage (or as they call it, "informative
alteration") and other poetic acts of art activism that do not
harm humans or physical property. As stated on their site, the
group leans toward acts that "improve culture" and seek
"cultural profit, not financial" unlike their corporate
counterparts.
The listing of past "projects" on the
site reveals an exciting array of success stories where the
ideas of one or many artists were given funding and/or time so
that a specific cultural goal could be achieved. The sites
projects are organized into categories called "Mutual Funds"
which are headed up by persons with relevant knowledge and
substantial bureaucratic power (see DJ Spooky heading up the
Frontier Fund and Andrei Codrescu on the Media Fund.)
Perhaps the most successful, and certainly one of the
classic, ŪTMark-funded actions was that of the Barbie
Liberation Organization's "Operation NewSpeak." The BLO
switched the voice boxes of Teen Talk Barbie's and Talking
Duke G.I. Joe's. In addition to the high profile nature of
Barbie doll's that yell "Vengeance is mine!", the altered
dolls garnered significant media attention thanks to a video
news release from the BLO and cleverly placed "call your local
TV news" stickers on the backs of "liberated" toys. In fact,
an educational video is available in RealTime format on the
ŪTMark website for those interested in making their own video
news releases.
While current projects number well over a
hundred with new entries being accepted every month, the
success of past projects can be examined and/or critiqued for
future reference. Many of the funds such as the
"deconstructing Beck" CD and "Phone In Sick Day" have recieved
write-ups in highly circulated periodicals both in print and
online (P.I.S.D. caused over 2,000 British Airways employees
and 80% of the Irish Police force to call in sick on May 1,
1998 and soon became a bargaining tool for worker's
rights.)
Currently, the notion of the object is still
important. While the world deteriorates into a state of
flowing electron representations, the idea of a precious
"thing" begins to hold more weight than ever before. However,
artists still (and especially now) have a direct
responsibility for guiding the public's eye towards the
increasing absurdity and under-handed fascism of our
bureaucratic state. ŪTMark does exactly this, and does so with
the skill of an insane bank manager.
-Any interested
parties should immediately visit: http://www.rtmark.com/ for
further information.
Editor's Note: The ŪTMark web page
entry for the 2000 Whitney Biennial would only occasionally
land the museum-based web surfer on ŪTMark.com (the
official site.) Most of the time, the browser would
randomly display a web page from a list of pre-ordained sites
(chosen by the group's members and also by requests.)
Please visit the biennial exhibit at http://www.rtmark.com/exhibit
for more
details. | |
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