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        Photo: M.Sonnesen 
      
      
        
        
          
            
              
              
                | ŪTMark: Art As Action 
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                by Ben at 9/30/2001 - 5:16 
                  am
 
  The 21st 
                  century has seen a rise in corporate subversion of the 
                  democratic process which, in turn, has forced artists to 
                  boldly address abuses of power and the general lack of public 
                  interest in critical social issues. In this new aesthetic 
                  wrestling ring, rtmark.com is the saturday night slam 
                  master.
  This net based art/ activism collective is the 
                  creation of five (un?)official and anonymous members hailing 
                  from the San Francisco Bay Area. The group's spokesperson goes 
                  by the name of Ray Thomas (who recieved both Creative 
                  Capital's 2000 "emerging fields artist" award and a space for 
                  ŪTMark in the 2000 Whitney Biennial -see Editor's note.) 
                  
 
  
  ŪTMark is an honest-to-goodness corporation; 
                  an internet-based brokerage benefitting from a state of 
                  "limited liability" that supports (financially and otherwise) 
                  corporate sabotage (or as they call it, "informative 
                  alteration") and other poetic acts of art activism that do not 
                  harm humans or physical property. As stated on their site, the 
                  group leans toward acts that "improve culture" and seek 
                  "cultural profit, not financial" unlike their corporate 
                  counterparts.
  The listing of past "projects" on the 
                  site reveals an exciting array of success stories where the 
                  ideas of one or many artists were given funding and/or time so 
                   that a specific cultural goal could be achieved. The sites 
                  projects are organized into categories called "Mutual Funds" 
                  which are headed up by persons with relevant knowledge and 
                  substantial bureaucratic power (see DJ Spooky heading up the 
                  Frontier Fund and Andrei Codrescu on the Media Fund.) 
                  
  Perhaps the most successful, and certainly one of the 
                  classic, ŪTMark-funded actions was that of the Barbie 
                  Liberation Organization's "Operation NewSpeak." The BLO 
                  switched the voice boxes of Teen Talk Barbie's and Talking 
                  Duke G.I. Joe's. In addition to the high profile nature of 
                  Barbie doll's that yell "Vengeance is mine!", the altered 
                  dolls garnered significant media attention thanks to a video 
                  news release from the BLO and cleverly placed "call your local 
                  TV news" stickers on the backs of "liberated" toys. In fact, 
                  an educational video is available in RealTime format on the 
                  ŪTMark website for those interested in making their own video 
                  news releases.
 
  
  While current projects number well over a 
                  hundred with new entries being accepted every month, the 
                  success of past projects can be examined and/or critiqued for 
                  future reference. Many of the funds such as the 
                  "deconstructing Beck" CD and "Phone In Sick Day" have recieved 
                  write-ups in highly circulated periodicals both in print and 
                  online (P.I.S.D. caused over 2,000 British Airways employees 
                  and 80% of the Irish Police force to call in sick on May 1, 
                  1998 and soon became a bargaining tool for worker's 
                  rights.)
 
  
  Currently, the notion of the object is still 
                  important. While the world deteriorates into a state of 
                  flowing electron representations, the idea of a precious 
                  "thing" begins to hold more weight than ever before. However, 
                  artists still (and especially now) have a direct 
                  responsibility for guiding the public's eye towards the 
                  increasing absurdity and under-handed fascism of our 
                  bureaucratic state. ŪTMark does exactly this, and does so with 
                  the skill of an insane bank manager.
  -Any interested 
                  parties should immediately visit: http://www.rtmark.com/ for 
                  further information.
  Editor's Note: The ŪTMark web page 
                  entry for the 2000 Whitney Biennial would only occasionally 
                  land the museum-based web surfer on ŪTMark.com (the 
                  official site.) Most of the time, the browser would 
                  randomly display a web page from a list of pre-ordained sites 
                  (chosen by the group's members and also by requests.) 
                   Please visit the biennial exhibit at http://www.rtmark.com/exhibit 
                  for more 
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