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PR 101
So you think pitching is something you do on a
ball field, not the route to getting your story in play?
This step-by-step guide for beginners takes you from
crafting your media strategy to mastering the art of
being an interviewee. From Cause Communications
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Their Game,
Your Terms
Just because
they own the press doesn't mean you can't help shape the
content. From holding a demo outside the newsroom to
getting your video on public access TV, here's how you
can inject your perspective — as either precursor or
reactor — and shape journalism, both onscreen and in
print. From FAIR (Fairness & Accuracy in
Reporting) |
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Reporters:
Care and Feeding
They're
really just people, these media personalities and
bylines. So, establishing two-way relationships is key.
With press release tips, an interview checklist and
more, the Institute for Media, Policy and Civil Society
offers this guide to communicating with the press in
times of opportunity and crisis. From Institute for Media, Policy and Civil
Society |
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Crash
Course
Train with a
pro: T.J. Walker's free, online audio training course
offers tips on everything from clothes and make-up for
TV interviews to dealing with nasty host. Four weeks of
lessons, including homework. From TJWalker.Com |
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Know Your
Audience
And know your
target. "Research, research, research" is the lesson of
this overview that suggests the questions you should ask
yourself before you make that first call. From Different Voices |
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Avoid The
Obstacles
"Don't accept
marginal status" and "think like a reporter" are some of
the pointers Peter Wirth offers as he reviews the
typical pitfalls of activists seeking attention from the
mainstream media. From Protest.Net |
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Image
Control
Video news
releases provide many of the images seen in TV
journalism. Pharmaceutical companies and big agriculture
aren't shy about pushing their agendas through televised
images, so why should you be. RTMark walks you through
the steps in this RealVideo presentation. From RTMark, Inc. |
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Sound and
Fury
Radio remains
one of the most open and underrated forms of broadcast
communication. And all it takes is a telephone and a
wily approach to crash the gates of talk, says Skipp
Porteous, who has been on 500 radio shows. From Protest.Net |
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Show
Business
Ideas and
causes may be too abstract to attract TV news producers,
but everyone loves a good show. Here are eleven steps to
mastering the media event. From Cause Communications
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AS THE MEDIA WATCH THE WORLD, WE WATCH THE
MEDIA. |
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