March 23, 2000
By MATTHEW MIRAPAUL
Now Anyone Can Be in the Whitney Biennial
he Whitney
Museum of American Art, which mounts a highly selective survey of
contemporary work once every two years, is showing its visitors this
week just how far-reaching and fast-changing the Internet can be.
RTMark,
an online activist group whose Web site was chosen to appear in the
2000 Biennial exhibition, has altered its site so that Whitney
visitors who try to view it will instead see a rotating set of
Internet pages submitted by the public.
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RTMark, a group of online
activists, auctioned off tickets to a Whitney Biennial preview
party online.
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To date,
about 20 pages have been sent in, including a Backstreet Boys tribute
site, a plagiarized copy of the official New York City home page, a
pornography site and the Whitney's own home page.
RTMark (pronounced ART-mark) seeks to criticize corporate behavior
by mimicking it. In a phone interview, a group spokesman calling
himself Ray Thomas (the group's five members are anonymous) said
opening its part of the exhibit to the public would accomplish a very
business-like goal: earning good will.
"Like a corporation would give out trinkets, we're giving out
Whitney Biennial space," Thomas said.
Maxwell L. Anderson, the Whitney's cyber-savvy director and one of
the Biennial curators, said in an e-mail message that "opening the
site to submissions from the public is in accord with RTMark's
concept, which is to provide an information brokerage -- with limited
liability -- and public forum for Net activism."
RTMark did not notify the Whitney that it had modified its site,
which normally presents a list of its activist projects, and the
group's action would appear to breach an agreement the museum had
asked Internet-based artists to sign. It stated that "links to the
works of others will be removed prior to exhibition date." But Thomas
said the group did not return its copy of the agreement, and Anderson
said the altered site "doesn't violate any agreement."
The 2000 Biennial, which opens Thursday, is the first to include
Internet-based works, with 9 of the 97 artists in the exhibition
presenting online pieces. They can be viewed using a computer and a
projection screen in the Whitney's fourth-floor gallery or through the
Internet
art area of the museum's Web site. Fakeshop,
a group of digital artists who present live online performances, is
also creating a special Biennial project in May, but with the museum's
full knowledge.
As more museums start to incorporate works of Internet art into
their contemporary-art exhibitions, RTMark's contribution demonstrates
how difficult it is to control, not to mention curate, works in such a
fluid medium.
Steve Dietz, director of new media initiatives at the Walker
Art Center in Minneapolis, said: "It is a challenge, and it
involves rethinking what the online exhibition might be. One of the
ways for institutions to interact usefully with network-based work is
to think of it not just as a virtual gallery, but as a platform for
creation. In a sense, it's more parallel to commissioned performances,
where the work is mutable."
To most Web
surfers, RTMark's site appears unchanged. But the group has
reprogrammed the site so that visitors accessing it from computers at
the Whitney, or via a link on the Whitney site, are redirected to a
new Exhibit
area, where a new Web site will appear within a frame every few
minutes. The group provides an e-mail address, show@rtmark.com, for
those who want to submit a site to be displayed at the Biennial.
By mocking the value of its own participation in the Biennial,
Thomas said, RTMark was delivering a message to artists. "If you're
trying to be an activist, don't bother spending any time in the art
scene. It doesn't have any significant effect on the real world. No
politicians look to the art world to see what to do. Artists who want
to be activists should be spending their time on the world."
In another poke at the Biennial's prestige, RTMark's members used
eBay,
the online-auction site, to sell four tickets to a preview reception
for Biennial artists and Whitney supporters. RTMark will use the
$8,400 it got for the tickets to finance one of its corporate
subversion projects.
"We didn't actually want to go," Thomas said. "We might be able to
make some money schmoozing people at an art reception, but people in
that context aren't used to being asked for cash to finance sabotage."
The winning bidder, an artist using the name Sintron,
gave the tickets away to losing bidders who promised to send him the
used ticket stubs and other memorabilia from the event.
Speaking on the condition that he not be identified by his real
name, Sintron said he planned to use the objects in his art works,
which tend to be narrative pieces based on real-world stories. In a
phone interview last week, he said, "I'm not really interested in the
party or the Biennial itself, but I know a lot of people are, and I
think it would make a great story."
Sintron asked that RTMark use the money for its "Baby" project,
which will attempt to convince a sportswear manufacturer to sponsor a
child's upbringing in exchange for the right to tattoo it at birth
with a corporate logo. Past RTMark-sponsored projects have included a
parody of the George W. Bush presidential campaign site at the
deceptively similar GWBush.com address and the covert addition of
gay-themed content to the computer game SimCopter.
Despite the Biennial's power to add luster to young artists'
careers, Thomas said the group decided to use the exhibition as "a
platform we could use in our own way, and not in an entirely careerist
way."
"It's about not being in the show," he said. "It's just a waste of
time trying to get ahead in that environment. There's so much more
important stuff to do."
arts@large is published on Thursdays. Click here
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