Look Ma, I'm a Multimedia Artist Guggenheim Going Virtual Tech Art Takes Over N.Y. Discover more Net Culture
But what you see on the Internet isn't exactly what you get when
you visit in person. The site describes the Tate Modern as "a major
new gallery showing tasty babes, luxury goods ... and psychological
props collected by the British social elite...."
Follow a link to the Tate Britain -- a branch of the museum
dedicated to 500 years of British art -- and instead of grand Turner
seascapes and Hogarth portraits, you'll see close-ups of canvases
collaged with mud, scabby skin, and baggy eyes.
But this isn't a rogue RTMark parody -- it's the museum's
first commission of Internet art, titled "Uncomfortable Proximity."
"I was very keen to expand what we were doing in virtual space at
the same time we were expanding in real space," said Tate director
Sandy Nairne, who oversees the museum's four branches.
"What we can offer is traffic," he said, referring to the site's
300,000 hits a day, "and allow people who come to the Tate site to
come upon something new they didn't intend to find."
When visitors log on, they are greeted by two parallel windows:
the official museum page and artist Graham Harwood's bold remix of
the Tate's images and texts, branded with the banner "Mongrel Tate."
Harwood, 40, is a founding member of the artist group Mongrel,
whose provocative "Natural Selection" search engine explored the
theme of racism. He has previously exhibited at ZKM in Karlsruhe and the Centre
Pompidou in Paris.
Now he has taken masterpieces of British art by Turner, Hogarth,
Gainsborough, and others from the Tate's vast archives, and melded
these with digital photos of his friends, family, and his own body.
He also rewrote the texts of the website to present a "repressed"
history of the museum -- foregrounding Britain's history of
class and racial conflict.
"The Tate's scrapbook of British pictorial history has many
missing pages," Harwood writes, "either torn out through revision or
self-censored before the first sketch. Those that did make it
created the cultural cosmetics of peoples profiting from slavery,
migrant labour, colonisation and transportation."
Because Harwood's site may confuse or offend visitors, some
doubted it would ever be released to the public. In May, the Guardian
reported that the site's launch had been postponed over objections
from museum officials, who asked the artist to modify his plans.
"Then there was a lot of people saying, 'Tate sucks' and 'People
can't handle Net art,'" recalls Alex Galloway, editor of the digital
art journal Rhizome, which
maintains a community email list.
Curator Matthew Gansallo, senior research fellow for the Tate,
denies that the museum asked for changes. Gansallo said there was
"never a question" that the site would go live. "The artist and
myself and the team were looking at the work and discussing how best
to let the artist express himself," he said.
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