What can people do to make
corporations more responsible? Ultimately we’ll have to change the law.
But if that’s where we end up, it’s not where we should start. We start by
changing our minds, by changing our internal pictures of reality that tell
us shareholder primacy is normal and legitimate. The way to do
that is with pranks.
How did the American
Revolution start? Not with writing laws, but with folks dressing
up like Indians and throwing tea off ships. It started with a prank. Same
with the feminist revolution, where women crashed the Miss America
pageant, and did a sit-in at The Ladies’ Home Journal. We need some great
pranks. I’d love to see some folks stage a sit-in at Business Week or
Fortune, and refuse to leave until they put out a special issue on
economic democracy. Or, in the spirit of Rosa Parks, refusing to sit in
the back of the bus.
How about employees running John Q.
Employee for the board of directors? They could put up bogus campaign
posters all over the company and wear sandwich-boards at the stockholders
meeting: "No Governance Without Representation." It might lead to some
interesting conversations with the press: why can't employees run for the
board? Aren’t employees part of the corporation? We can think of
these as Tea Parties, like the Boston Tea Party. We hope to encourage Tea
Parties like these around the country. Write us (bizethics@aol.com) and share your ideas.
Pranks help us wake up. And they
allow us to have fun along the way – which is the only way to do things,
when you are a marginalized group fighting a huge entrenched power. You’ve
got to be light-hearted. You need esprit-de-corps, so you don’t feel
overwhelmed. The aim is to educate people that the problem isn’t greedy
executives or evil individual corporations like Exxon. The problem is the
system design. The problem is state law that says corporations exist only
to maximize gains for shareholders. The problem is wealth discrimination.
How do we help people wake up to this? Good ideas are wanted – and
the best will be posted on this site.
Read more
about what you can do.
FOR IMMEDIATE RELEASE
MAY
28, 2002
2:37 AM
CONTACT: RTMark
The Yes Men: representatives@theyesmen.org
May 28 - On Tuesday, May 21, a
representative of the World Trade Organization announced the dissolution
of his organization to a shocked but supportive Sydney audience (http://theyesmen.org/tro/disband.rtf,
http://theyesmen.org/tro/cpa.html
).
He stated the WTO would
reconstitute as a new organization dedicated to assisting the world's poor
instead of the rich (http://gatt.org/trastat_e.html).
The bombshell announcement has had worldwide repercussions, sparking
debate on the floor of the Canadian Parliament, where MP John Duncan took
the floor to ask "what impact this will have on our appeals on lumber,
agriculture and other ongoing trade disputes" (http://www.nationalpost.com/home/story.html?f=/stories/20020525/338502.html).
At that point, WTO headquarters in
Geneva denounced the "representative" as an impostor. "While we can
appreciate [the impostors'] sense of humour, we would not wish for
reputable news organizations like yours to be counted among those
duped."
"It isn't humor this time," said
Andy Bichlbaum, who "represented" the WTO in Sydney. "We really do want to
dissolve the WTO and rewrite its charter so that the poor benefit rather
than suffer from trade policy."
The group he belongs to, The Yes
Men, have previously represented the WTO at two international conferences
( http://theyesmen.org/wto/, http://theyesmen.org/finland/ )
and on mainstream TV (http://theyesmen.org/tv.html).
Each time, they have been invited
by people who mistook a Yes Men parody website (http://gatt.org/) for the official WTO site
(http://www.wto.org/). The WTO reacted to
previous appearances with outrage and attempts to shut GATT.org down.
After overcoming their initial
shock, the audience of Australian accountants expressed enthusiasm for the
change, and offered many thoughtful suggestions for how world trade could
benefit the poor--moving the headquarters from Switzerland to a Third
World country, for example."I'm as right-wing as the next fellow," said
one of the accountants, "but it's time we gave something back to the
countries we've been doing so well from." In past appearances, the Yes Men
hoped to horrify audiences by taking free-trade ideas to their logical
conclusions.
They argued for selling votes to
the highest corporate bidder (http://theyesmen.org/wto/ppt/),
making the poor "recycle" hamburgers to cure endemic hunger (http://theyesmen.org/hamburger/),
allowing countries to commit human rights abuses with a system of "justice
vouchers" modelled after pollution vouchers, and even enabling managers to
administer electric shocks to sweatshop workers from afar by using a
futuristic telepresence technology embedded in a three-foot-long golden
phallus (http://theyesmen.org/finland/photos.html).
The joke was on the Yes Men,
however, when these proposals failed to shock audiences, who repeatedly
found it credible that such ideas would come from the WTO. Finally, the
Yes Men decided to say "no.""We've already demonstrated that audiences of
experts will accept anything whatsoever so long as it comes from the mouth
of the WTO," said Mike Bonanno, a Yes Man who helped to prepare the
lecture in Sydney. "This time, we decided to use the WTO's authority to
lead people on a useful exercise that could actually produce something
positive."
"It really is possible to dissolve
and remake the WTO," said Bichlbaum. "The WTO, after all, was put together
from a bunch of wishful thinking and previous agreements one day in 1994.
It can just as quickly and easily be replaced by something much better,
based on other agreements--the Universal Declaration of Human Rights, for
example." After the events in Sydney, the Yes Men are even more
optimistic. "The accountants offered us all kinds of useful suggestions on
how to make sure the new version of the WTO benefits the poor," said
Bonanno. "We feel kind of bad for misleading them, but they came up with
much better plans for the future than we could. We hope they'll accept our
apologies and keep working with us."
CONTACTS:
The Yes Men:
mailto:representatives@theyesmen.org
CPA
Australia: mailto:barbara.magee@cpaaustralia.com.au,
mailto:rhonda.traversi@cpaaustralia.com.au
http://www.cpaonline.com.au/
WTO
Public Relations (current): mailto:enquiries@wto.org
WTO Public
Relations (previous): mailto:jean-guy.carrier@wto.org The WTO
representative's speech in Sydney:
http://theyesmen.org/tro/disband.rtf
CPA
Australia: http://cpaonline.com.au/
The CPA's
press release: http://theyesmen.org/tro/cpa.html
WTO
dissolution announcement: http://gatt.org/irelease.html
Statistics about trade liberalization's effects on the poor:
http://www.gatt.org/trastat_e/
World
Development Movement: http://www.wdm.org.uk/
United Nations
Universal Declaration of Human Rights:
http://www.un.org/Overview/rights.html
The
primary goal of RTMark (http://rtmark.com/) is to publicize
corporate subversion of the democratic process. It has helped to sponsor
three of the Yes Men's appearances.
This article can be found at http://www.commondreams.org/news2002/0528-01.htm