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Museum
exhibits have recently been following a trend of
modernization, in which assistance from the private
sector is allowed to influence exhibit content, thus
assuring the visitor not only the most up-to-date
technology possible in an era of government downsizing,
but also the most up-to-date content, ideas, philosophy,
and directions for thinking in an era of industry
advancement of the knowledge pursuits.
The New
York Museum of Natural History has been a real
bellwether in this regard. Its enormously popular 2001
exhibit on genetics ("The Genomic Revolution") was
funded secretly by the Lounsbery Foundation, an
originally innocuous organization now run by a tiny
board of right-wing science-biotech people, and presided
over by a man named Frederick Seitz, who has led the
campaign to say global warming is invented, and who also
heads the George C. Marshall Institute, an overtly
right-wing pro-industry group funded by pharmaceutical
and other large firms. (See this excellent article for
more on that subject.)
The Yes Men wish very
much to participate, in their own tiny way, in this
modernization of exhibition and knowledge. Therefore, in
a montage reminiscent of old-style natural-history
exhibits--notably those showing the evolution of ape
into man--we will show the evolution of commercial value
production from now to the future, in order to clarify
this evolution, and give it a visual immediacy that will
enable the whole family, from the puling to the
doddering, to understand the core directions of business
today, so that they might invest--psychologically as
well as financially--where the earning is
best.
 http://theyesmen.org/
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EXHIBITION
