Corporate Resources

• Corporations well positioned for spin

  • decades of systematic P.R.
  • persons

• Y2K convenient and simple to spin

  • enemy: simple, technical, accidental, almost natural (example: Utne Citizen Action Guide)
  • heroes: corporations and people, equally, same side of issue (example: ad for Y2K software—caring)
  • elements of Greek tragedy—inexorable fate

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we know what corporations are doing with this interesting time--they're profiting from it. this results in y2k hype.

easy for them to profit--they have huge p.r. experience... it's even let them become persons.

simple for their p.r. engine to deal with... technical issue is easy.

solving it is just putting enough budget in. BUDGET, all BUDGET, BUDGET--that's all you need.

there's no programmer shortage