Iceland Survey Results
If you had to name one color as your favorite color -
which color would it be.
Blue 31%
Green 20%
Red 14%
Not sure 10%
Black 6%
Brown 4%
Purple 4%
Pink/rose 2%
Yellow 2%
Burgundy 2%
Other 2%
Grey 1%
White 1%
Moss-green 1%
Sea-green 1%
And what color would you say is your second favorite color?
Blue 18%
Red 15%
Green 14%
Not sure 14%
Brown 10%
Earth-brown 10%
Black 7%
Yellow 5%
Pink/rose 3%
Purple 3%
Grey 3%
White 3%
Other 3%
Burgundy 2%
Sea-green 1%
Next, I'm going to read the names of some items which people buy from
time to time. Assuming you were shopping for each of these products,
please tell me if its appearance or design would be A - very important, C -
not very important, or D - not at all important in your decision to buy that
product.
very somewhat not very not at all
new car 25% 45% 22% 8%
underwear 28% 37% 23% 12%
tv set 15% 35% 33% 17%
winter coat 47% 37% 11% 5%
When you select pictures, photographs, or other pieces of art for your home,
do you find you lean more toward modern or more toward traditional styles?
Traditional 58%
Modern 18%
Mixed 15%
Don't select 6%
Not sure 3%
If you had to choose from the following list, which type of art
would you say you prefer?
Icelandic 38%
European 33%
Not sure 18%
Asian 4%
African 4%
American 3%
Which of the following statements applies to you more?
"When choosing pictures, photographs, or other art for my home, I usually try to
select pieces that fit into the general decor of my home: 14%
"When choosing pictures, photographs, or other art for my home, I focus
on whether or not I like the piece: 75%
Both: 10%
Not sure: 1%
Would you say you prefer older objects or newer objects to collect or
decorate you home?
Older objects 38%
Mixed 36%
Newer objects 25%
Not sure 1%
Many peole find that a lot of the paintings they like have similar features or subjects.
Take animals, for example. On the whole, would you say that you prefer seeing
paintings of wild animals, like lions, giraffes, or deer, or that you prefer seeing
paintings of domestic animals, like dogs, cats, or other pets?
Wild animals 57%
Domestic animals 19%
Both 10%
Neither 10%
Not sure 4%
Next, I am going to ask you the same question but I won't limit it to animals. "
In general, would you rather see paintings of outdoor scenes or would you
rather see paintings of indoor scenes?
Outdoor scenes 80%
Both 9%
Not sure 6%
Indoor scenes 4%
Neither 1%
Would you tell me which one, if any, of the following types of outdoor scenes
appeals to you most?
Paintings of:
fields & rural scenes 41%
lakes, rivers, & oceans 21%
forests 11%
All equal/Depends 8%
Doesn't matter 7%
houses & buildings 5%
grassland/meadows 3%
None 2%
city 1%
Not sure 1%
And what season would you most like to see depicted in these paintings?
Fall 44%
Summer 20%
Spring 13%
Doesn't matter 9%
Winter 8%
All equal/Depends 5%
Not sure 1%
Please tell me which one, if any, of the following types of indoor scenes appeals"
to you most: Paintings of-
people 36%
flowers 13%
Doesn't matter 13%
All equal/Depends 12%
animals 10%
household objects 7%
Not sure 5%
fruit 4%
Now, some people prefer paintings that deal with religious people or themes.
Others don't. How about you - do you find that you tend to prefer paintings that
are related to religion or those that are not related to religion?
Not religious 72%
Both 10%
Religious 9%
Not sure 5%
Depends 4%
Which of the following statements is closest to your view?
"Paintings should ideally serve some higher goal, such as challenging their
viewers to think about art or life in a different way than they normally do. 22%
"Paintings don't necessarily have to teach us any lessons, but can just be
something a person likes to look at. 69%
Both. 5%
Not Sure. 3%
Depends. 1%
Which of the following statements is closest to your view?
I prefer paintings that are realistic-looking: the more they resemble a
photograph, the better. 53%
I prefer paintings that are different-looking if they're very realistic,
I might as well be looking at a photography 26%
Both. 8%
Depends. 7%
Not sure. 6%
Do you prefer paintings that exaggerate the dimensions or reality
of objects we already know, or ones that feature imaginary objects
which have no connection to everyday life?
Exaggerations 59%
Imaginary 20%
Depends 16%
Not sure 5%
How about design? Do you prefer seeing bold, stark designs or more playful,
whimsical designs?
Playful, whimsical 54%
Bold, stark 23%
Depends 19%
Not sure 4%
And do you tend to favor paintings with sharp angles or ones with soft curves?
Soft curves 51%
Depends 23%
Sharp angels 19%
Not sure 7%
Which patterns do you like better: geometric patterns or more random,
uneven patterns?
More randoms 59%
Geometric 22%
It depends 16%
Not sure 3%
Do you like to see expressive brush-strokes on the canvas, or do you
prefer that the surface of the canvas be smooth, more like a photograph?
prefer seeing brush-strokes 47%
prefer that canvas looks smooth 28%
Depends 20%
Not sure 5%
How about colors - do you like to see the colors blend into each other
or do you like it when different colors are kept apart?
Blended 62%
Depends 18%
Separate 15%
Not sure 5%
Every color has a wide range of shades. In general, which would you say
that you prefer: when the artist uses more vibrant shades, paler shades or
darker shades of color?
Vibrant shades 34%
Paler shades 27%
Darker shades 18%
It depends 18%
Not sure 3%
In general, do you enjoy paintings that have a more serious or a more
festive mood?
Serious 33%
Festive 31%
Depends 29%
Not sure 7%
And how about the painting itself - do you like it to be busy and contain lots
of people or objects, or do you like it to be as simple as possible?
Simple 47%
Depends 26%
Busy 23%
Not sure 4%
How about the size of paintings: do you prefer larger paintings or smaller
paintings?
Depends 36%
Larger 32%
Smaller 29%
Not sure3%
If Large:
dishwasher size 57%
full-size refridgerator 22%
full wall 15%
depends 5%
not sure 1%
If Small:
19" television 67%
magazine 17%
depends 9%
paperback book 6%
not sure 1%
Some paintings are of famous historical figures and others are of more ordinary
people. Do you generally prefer paintings of famous people, or ones of more
ordinary people, or does it make no difference at all.
Ordinary people 52%
Makes no difference 42%
Famous people 3%
Not sure 3%
Do you prefer figures from a long time ago, like Lincoln or Jesus, or more
recent figures, like John F. Kennedy or Elvis Presley?
Historical figures 37%
Depends 29%
More recent figures 26%
Not sure 8%
Do you prefer paintings which are predominantly of children, of women, or of
men, or doesn't it matter?
Doesn't matter 86%
Children 9%
Women 3%
Not sure 2%
Thinking back to the paintings of people that you have like in the past, for
the most part were the figure working, at leisure, or were they posed portraits?
working 58%
Not sure 17%
At leisure 13%
Portraits 12%
Next, which do you think you like better, a painting of one person or of a group"
of people?
Group 36%
Depends 31%
One person 25%
Not sure 8%
And from what you've seen, would you say that you prefer paintings in which
the person or people are nude, partially clothed or fully clothed?
Depends 43%
Partially clothed 25%
Fully clothed 23%
Nude 6%
Not sure 3%
What is the most amount of money you would consider spending on a piece of
art you really like?
0-65 4%
65-230 8%
230-450 13%
450-910 19%
910-1820 15%
1820-3540 5%
3640-7600 6%
>7600 4%
Not sure 26%
Now I'm going to read the names of some prominent artists of the past and
present. For each name I mention, please tell me if your impressions of that
artist's work are very favorable, favorable, unfavorable, or very unfavorable.
Some of these artists are not very well known, so if you have never heard of
someone, or don't know enough about his work to have an opinion, just say so.
artist vry fav fav neutral unfav don'tknow
Pablo Picasso 11% 43% 18% 14% 14%
Johannes Kjarval 25% 54% 12% 5% 4%
Salvador Dali 9% 24% 19% 16% 32%
Porarinn B. Porlaksson 3% 12% 11% 2% 72%
Svavar Guonason 5% 17% 14% 7% 57%
Rembrandt 15% 35% 13% 3% 34%
Louisa Matthiasdottir 11% 21% 11% 5% 52%
Claude Monet 8% 13% 9% 2% 68%
Erro 23% 39% 14% 22% 2%
Jackson Pollock 1% 4% 8% 2% 85%
Georg Guoni 1% 4% 9% 1% 85%
If you could pick one type of person you'd most enjoy having dinner
with, would you choose an artist, a television or movie actor, an author,
or a sports star, politician, reporter or pop star.
Television/movie star 15%
Not sure 14%
Artist 13%
Author 13%
Sports star 13%
Reporter 10%
Politician 8%
None 8%
Pop star 6%
How often, on average, would you say that you go to art museums - more than
five times a year, either two or three times a year, less than twice a year, less
than once a year or not at all?
two or three times a yr 23%
>twice a yr 20%
Not at all 20%
>once a yr 19%