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Investment behemoth Leonardo Finance is suing 30-year-old art magazine Leonardo to prevent it from using its name. Leonardo Finance says that Leonardo has emerged ahead of it in search engine rankings, and that this isn't fair. (Under the Leonardo Finance precedent, ®TMark is preparing a lawsuit against The Post Potty Training based on these actual search results.) A consortium of sites including ®TMark is determined to create for Leonardo Finance a public relations disaster even worse than eToys'. Development of this effort is planned in stages, with intensity building over the next several weeks.
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